Digital Marketing Manager

Support / Head Office - Euston, London
Salary & Benefits:
£25,000 - £27,000 + benefits

Reporting into the Head of Trading and Digital, we are looking for a digital evangelist to manage and execute the digital marketing strategy across PPC, SEO, email and Social Media for Café Rouge.

Working in a small but ambitious marketing team and closely with our agency partners, this role is central to our plans to take the business to the next level.

Within the position your responsibilities will include:

 Management of email marketing platform and central database to launch automated/ triggered emails and regular communications

 Creating, testing and refining automated and targeted customer lifecycle marketing programs that promote customer loyalty, re-engage lapsed customers, and drive new customer acquisition using advanced segmentation techniques

 Manage our PPC campaigns and maximising ROI

 Managing our social media presence

 Measuring and reporting performance of all digital marketing channels, and assessing against goals, ensuring value has been fairly attributed, (ROI and other KPIs)

 Collaborating with agencies and other vendor partners to ensure the best outcome for Café Rouge.

 Leading all website developments, content and changes in conjunction with agency partners.

 SEO, technical on-page content and link building

The Ideal Candidate:

 The ideal candidate will have hands-on PPC & SEO experience ideally gained within a B2C environment (client or agency side)

 This role is pivotal in the digitalisation of the business so outstanding stakeholder engagement skills are highly desirable.

 An excellent communicator and creative thinker with the ability to make decisions using data and intuition.

 An interest in hospitality / food would be highly desirable.

 Copywriting or editorial skills desirable but not essential.

What's on Offer?

 Brilliant platform for an established digital marketing professional to own the channels in their entirety.

 With the ambition to drive digital at all levels, the successful candidate will be given every chance to succeed.

 Competitive salary on offer + excellent benefits package

Closing Date:

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